Over the last couple months, we have focused on finding and reconnecting with the cool people of our past. The process has proven to be not only productive, but also fun, invigorating, and exceeded expectations.
You meet a lot of people in 20 years. When you’re fortunate enough to work on great brands like we have, you meet quality people who, over 20 years, choose career paths that are as diverse as they are intriguing.
We expected to connect with old contacts in situations where we could work together in new ways for mutual benefit. What we didn’t expect was flood of great memories, the warmth and appreciation for our outreach efforts, and the variety of opportunities to reconnect on levels we hadn’t even considered.
Two months in, and we’ve developed a pitch for a start-up, gotten referrals for a number of business partnerships, uncovered fresh ways to connect brands and promotions, developed a new service, and brainstormed a brand new business opportunity.
We are not done. We can’t wait to see what comes out of the next two months.
